Article marketing is one of the cheapest yet most effective forms of online advertising. It doesn't cost much to do and there are plenty of ways to utilize it, so you can build up your business's reputation online while getting more website traffic. Not sure where to start? Read on for more information.

As a reward for newsletter sign-ups, offer a short report at no charge. You can write it yourself or hire someone else to do it. The report should be relevant to your niche.

Develop a logo! There are some individuals that believe that recognizable logos are only for major corporations. A memorable logo can create trust and name recognition for visitor to your site and lead to return visits when they see your logo on another forum or blog. Giving your customers a memorable logo can give your name the familiarity and recognition that will improve your business.

Write some timeless content. Don't write about things that will only hold true for right now. You want your content to be engaging for readers a year after you write it. This ensures you're not wasting time on articles which provide few readers or little profit.

Fill out title tags properly on your site. It is essential to include keywords relating to your specific site in the title tag. You also want to include a few tags that are original to your website, such as your website name, etc.

After you have added your articles onto your website and index them, you should send these articles to the directories. Doing so ensures that the original article is visible on search engine results pages. At the same time, older articles will continue to generate back-end traffic.

Most articles will be indexed on the web for years to come, driving traffic to your website. You can even use articles to promote your other articles in order to greatly expand your network and readership.

Keep your eyes open for celebrities or news makers who may have used your product, and be sure to request permission to share this information. This can create demand for your products. However, it is important to understand that making false claims about a celebrity can land you in a great deal of trouble legally.

Have a person that you have faith in go over your writing before uploading and linking it. When you become focused on using keywords in the article, you may make simple mistakes in other areas.

There are services that can help distribute your articles in order to gain a wider readership. These services save you a lot of effort by automatically submitting your articles to thousands of directories. They cost money, though, and you should calculate whether the money spent is worth the added exposure.

Use article directories when possible. Put your original article on the best directory site first. Then, choose another article directory and send the article there. Make sure to change the article slightly, for instance by leading with a slightly different focus. When you have unique content on several directories, that the search engines will be more likely to rank your pages higher.
 





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